I love how important style is to the video. From the band's clothes to the effects applied in Final Cut, everything in the video is about looking cool.
I love the very beginning of the video where the band are faced backwards. The singer of the group is highlighted from the very first shot and is seen pulling his collar up.
From here we head straight into performance footage. This is so vital to this video. It takes up a good amount of screen time and is, perhaps sub-consciously, very expected of this genre and music videos in general. This links to one of Goodwin's theories.
The quality of this video is very professional. I'd obviously love to achieve footage of a similar standard, although I'm not sure my camera is quite that good. Different motion speeds are used over and over, whether it's fast or slow. This is a kind of motif and it used very well. It's somehow escaped being gimmicky, which means it's been used carefully and considerately.
Other effects are used on some shots, such as the one above. This lens flare effect is used on all the shots at this location. This creates a feeling of familiarity and also looks very cool, which continues the idea of everything being stylised.
Another effect used is this kind of wobbly 'faulty camera' effect. It's often applied for a very short period of time to make a boring shot more interesting.
My favourite part of the video is the end or last half, where the whole video is replayed backwards to the beginning part of turning up the collar.
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